Having an online cart that displays prices in local currencies is vital to reach global customers. Accordingly, a common question we get is how to properly display local currencies in different countries. It’s an important detail to get right so that customers don’t feel anxious when it’s time to check out. Errors on your cart page, especially around price, can greatly increase friction and cart abandonment. To make things more complicated, many countries that use the same currency have slightly different formats when displaying prices. To help sort through the many nuances, we’ve put together a list of how to display some of the most widely used international currencies using a $19.95 USD example (based on exchange rates on May 13, 2015).

This list is certainly not set in stone as details can vary by region within a country (like Canada) and many regions have no firm standard on exactly how prices are displayed. But using this list as a guideline will help with your localization efforts. The days of setting one price in U.S. dollars, pounds or euros and then forcing customers to adapt are long over. Also keep in mind that localization doesn’t stop at currencies. Your cart pages should also localize when it comes to language, design and payment method.

5 Essential Components for Attracting International Customers 5 Essential Components for Attracting International Customers Image Map