How to Structure a High-Converting SaaS Landing Page

When a visitor arrives on your landing page, you have less than eight seconds to make a strong impression.

How to Create and Use B2B Buyer Personas

A buyer persona is a fictional, generalized profile of an ideal customer type. They help companies to understand their customers better, and allow them to customize content for the specific desires, habits and pain points of distinct customer groups. While B2C companies have been achieving great results with buyer personas… Continue Reading

Why Customer Advocacy is Essential for Software Success

For online software companies, customer advocacy is one of the most powerful, cost-effective and fertile ways to spread your message and acquire new customers.

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