4 Ways to Leverage Positive Reviews for Your Software Business

Positive reviews have more street cred than all of your other marketing efforts combined. According to research from Mintel Market Intelligence, 7 in 10 Americans seek opinions from others before making purchase decisions. Even more interesting is the fact that 70% of those consumers will consult independent review sites, while… Continue Reading

3 Ways to Maximize SaaS Onboarding Success

Over the long term, customer onboarding can make or break the success of your SaaS business. According to research by SaaS Capital, a 1% difference in churn rate has a 12% impact on company valuation in 5 years. And most of the time, that churn is the result of poor… Continue Reading

How Employee Advocacy can Skyrocket Your Ecommerce Success

In the very best companies, marketing is everybody‚Äôs business. Think of an organization like Apple or Starbucks. The employees of these companies are also their biggest fans. They are proud of where they work, and are excited to share the latest company or product news with their friends. In short,… Continue Reading

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