How to Win Big with Micro Moments

If you’re like me then your phone isn’t often out of arms reach. And we’re not alone. Shoppers today are attached to their mobile devices, checking their phones an average of 150 times per day.   When we combine this with the fact that people spend around 170 minutes per… Continue Reading

Increase Ecommerce ROI with a CLTV Approach

Customer life-time value (CLTV) is an important metric for any business. Whether you’re selling funky dress socks, a consulting service, or a software subscription, CLTV will be a central metric in measuring the performance of your business. There are a variety of ways to calculate CLTV, each with their own… Continue Reading

A Guide to Amazing Automation

Running an ecommerce site can require a daunting amount of work. Between running the business, processing and shipping orders, attracting new customers, and keeping current customers happy – sometimes it feels like you have to be in two (or three, or four) places at once. That’s where automation can help…. Continue Reading

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